The Moissanite Company
CLIENT
The Moissanite Company
SERVICE
Media Famil & Retainer PR
THE BRIEF:
To launch The Moissanite Company’s new showroom in Brisbane via a media famil event and generate coverage that positions The Moissanite Company as Australia’s leading cultured gemstone specialists.
THE OUTCOME:
To celebrate the opening of The Moissanite Company’s stunning new showroom, media were invited to an immersive brand experience. Staying at Brisbane’s iconic luxury hotel, The Calile, guests were invited on an overnight stay complete with a showroom tour, consultation and intimate dinner with The Moissanite Company’s brand co-founders Makayala and Thomas Donovan.
As cultured gemstones are a relatively unexplored concept, the media famil provided the perfect platform for The Moissanite Company to educate journalists on lab-grown diamonds and moissanites and share the brand’s commitment to responsible, affordable and exceptionally crafted bridal and fine jewellery.
Following the successful media famil, media coverage appeared in The Today Show, Sydney Morning Herald, The Age, Brisbane Times, WA Today, Marie Claire, Instyle, Sunday Life, Popsugar, Fashion Journal, Inside Retail, Urban List, WHO Magazine and Hello May. This coverage has increased the brand’s credibility and established them as industry leaders and The Moissanite Company is now proudly part of GQPR’s ongoing client stable.
Here’s where you might have seen
The Moissanite Company
NICE THINGS THEY SAID
“InStyle recently participated in an exclusive media familiarisation trip meticulously organised by GQPR, where every detail of the itinerary reflected a seamless blend of sophistication and strategic planning. Georgie, the mastermind behind the event, demonstrated a communication style that was not only articulate but also fostered a sense of camaraderie among attendees, leaving an indelible impression on how InStyle perceives and engages with the GQPR and the brand she was representing, elevating the overall experience to a harmonious fusion of style and substance.”
Nicole Corfe
Commercial Director
InStyle
