Saardé
CLIENT
Saardé
SERVICE
Retainer PR
THE BRIEF:
To introduce design-led lifestyle brand Saardé to the media, build brand awareness, credibility and generate new audience engagement.
THE OUTCOME:
Through consistent PR activity GQPR has generated an average of 17 media placements per month since onboarding Saardé. During this time, GQPR has had a highly targeted media strategy, sending products to and obtaining media coverage from, titles that reflect the brand’s premium positioning.
The ongoing PR activity highlighted seasonal brand campaigns, collaborations and new product launches resulting in consistent media presence, often appearing in titles multiple times. Brand highlights included: The New York Times, Domain, AFR, The Australian Travel+Luxury, SMH, The Age, Broadsheet, Instyle, Inside Out, Home Beautiful, Country Style, Delicious, Australian Gourmet Traveller, House & Garden and ESCAPE.
Here’s where you might have seen Saardé
NICE THINGS THEY SAID
“A standout feature of working with GQPR is Georgie’s ability to harmoniously blend professionalism and friendliness, fostering a partnership grounded in trust, open communication, and shared success. Notably, GQPR has achieved remarkable results for our company, consistently delivering press coverage that results in greatly elevated brand awareness and ensures a strategic market position. Georgie is meticulous in her planning, highly responsive and has well developed networks and expertise, making her an absolute pleasure to work with.”
Verity Kizek
Co-founder & Director
Saardé
