Deja Marc
CLIENT
Deja Marc
SERVICE
Media Event & Retainer PR
THE BRIEF:
To launch Australian based jewellery brand Deja Marc to the media and share its brand’s story via a media event (a core component of the launch strategy).
THE OUTCOME:
GQPR worked alongside Deja Marc to execute a top tier media breakfast event to celebrate the brand’s launch. To tie in with the brand name, which is inspired by the Spanish phrase meaning “to leave your mark”, guests were invited to bring someone along who had personally left their mark on them.
This initial launch event, coupled with media release distribution and targeted pitching has resulted in extensive coverage across traditional media channels with an audience reach of 56 million, including TV coverage on TODAY as part of their Mother’s Day gifting segment. Additional publication highlights include SMH, The Australian, The Daily Telegraph, Good Weekend, WHO, New Idea, Popsugar, Marie Claire, ELLE Better Homes & Gardens, Mamamia & Hello May, Marie Claire and The Australian Women’s Weekly.
Here’s where you might have seen Deja Marc
NICE THINGS THEY SAID
“Not only is Georgie a gun PR specialist, but she is also a lovely human. She managed to get us into 60 major Australian publications within a few short months of working together thanks to her connections. Highly recommend.”
Rosie Plunton
Founder & Director
Deja Marc
