Lady Kate Knitwear
CLIENT
Lady Kate Knitwear
SERVICE
Retainer PR
THE BRIEF:
Following a successful (non-PR) AW2020 campaign amplified through #buyfromthebush, the 100% Australian Woolmark-certified women’s merino wool knitwear onboarded GQPR to build on the momentum for AW2021, 2022 and 2023.
THE OUTCOME:
Across three winter campaigns, Lady Kate has been able to establish itself as one of the leading womenswear knitwear labels that hero Australian Merino wool. In addition, GQPR has successfully positioned its founder (Penny Ashby) as an expert in her field and someone who is passionate about her mission to celebrate the women behind wool.
Across the three years of working with GQPR, Lady Kate has featured in top tier media outlets (often multiple times) including The Today Show, Weekend Sunrise, Body+Soul, Country Style, Delicious, ESCAPE, Fashion Journal, Graziher, National Regional Newspapers, Oak Magazine, SMARTdaily, STELLAR, Sydney Morning Herald, The Daily Telegraph, The Weekend Australian Magazine, The Age, The Australian Women’s Weekly & The Australian Financial Review.
Here’s where you might have seen Lady Kate Knitwear
NICE THINGS THEY SAID
“Working with GQPR supercharged the growth of my business, Lady Kate Knitwear. Every year Georgie has secured major national media features including Country Style (twice), AWW, the Today Show and Graziher, as well as dozens of product placement in National and regional publications (AFR, SMH, Marie Claire, delicious, Stellar, Weekend Australian magazine are just a few!). There is no way I could’ve gained this much exposure without Georgie’s relationships, time and her tenacity to keep (politely) chasing leads!”
Penny Ashby
Founder
Lady Kate Knitwear
