Jones & Co
CLIENT
Jones & Co
SERVICE
Retainer PR
THE BRIEF:
To introduce the joy-evoking ceramics brand Jones & Co to new audiences and establish a strong media presence.
THE OUTCOME:
As a retainer client, we crafted and executed an ongoing PR strategy which has resulted in incredible media traction, generating an audience reach of over 193 million. Through creative product send outs, media relations, targeted pitching to titles and a virtual Christmas media event, Jones & Co has seen on average 49 media placements per month.
Over 16 months of proactive PR many publications featured Jones & Co multiple times across their platforms including Adore Home, AFR, At Home, Bed Threads, Better Homes & Gardens, Broadsheet, Country Style, ELLE, Good Weekend, Home Beautiful, Homes to Love, Inside Out, Marie Claire, New Idea, Real Living, Sitchu, Sunday Life, The Australian Women’s Weekly, The Latch, TODAY Show & WHO.
Here’s where you might have seen Jones & Co
NICE THINGS THEY SAID
“Georgie is a motivated and passionate PR specialist! She's a true gun who gets amazing results. In the last 12 months she's secured over 800 pieces of coverage for our brand and successfully organised some incredible events which have had a long lasting impression on editors and stylists. She has a great eye for detail, knows all the people you need to know and keeps pushing our brand forward.”
Jennifer Jones
Founder
Jones & Co
